This strategic breakthrough is the result of a partnership between the Tunisian Ministry of Trade, CEPEX, Artisanat Tunisie, and international e-commerce consultants. The goal: bring authentic, high-quality Tunisian creations to global markets, while preserving cultural heritage and empowering local producers.
Tunisia is home to a centuries-old artisanal culture, passed down from generation to generation. Today, artisans from Nabeul, Kairouan, Sfax, Mahdia, and Sejnane are seeing their work displayed on European screens — from Parisian apartments to Berlin lofts.
Featured products include:
🫒 Handcrafted olive wood utensils and decor from Sfax
🧺 Traditional woven carpets (klims) from Kairouan
🏺 Sejnane pottery, UNESCO-listed and woman-made
🛁 Foutas and textiles from Mahdia, repurposed for beach, spa, or home use
🍶 Decorative ceramics from Nabeul with vibrant Berber motifs
Each item carries the signature of its creator — often a family workshop, a women-led cooperative, or a young entrepreneur blending modern design with ancestral techniques.
The move to Amazon Europe is not just about visibility — it's a lifeline for small businesses. With global tourism still recovering, many artisans faced declining foot traffic in souks and local boutiques. E-commerce offers a scalable, sustainable way to maintain and grow income.
Economic benefits:
💶 Estimated €2–3 million in export revenue in the first 12 months
👩👧👧 Empowerment of rural women and youth through digital sales
📦 Adoption of eco-friendly packaging and global logistics via Amazon FBA
🏷 Creation of a new national label: "Authentic Tunisia" for verified products
Training programs in logistics, product photography, and customer service have been rolled out across Tunisia to ensure artisans can manage orders, handle returns, and scale up.
Early buyers in France and Germany have praised the authenticity, craftsmanship, and storytelling behind the products.
“I bought an olive wood salad bowl from Tunisia on Amazon — it’s not just beautiful, it came with a handwritten thank-you card in French. It felt personal.”
— Claire R., Lyon
Reviews and repeat orders are steadily increasing, especially for foutas, which are trendy among eco-conscious consumers looking for stylish, sustainable textiles.
The project's second phase includes:
Expanding listings to Amazon UK, Amazon USA, and Etsy
Launching a centralized digital marketplace for Tunisian crafts under one domain
Collaborating with interior designers and influencers to promote Tunisian products in lifestyle media
Developing AR and 3D views to showcase items in home settings online
In 2026, Tunisia plans to host the first “Digital Artisans Fair” — a hybrid online and physical expo connecting buyers, influencers, and makers from around the world.
This success may inspire other North African and Mediterranean countries to follow Tunisia’s lead. By merging culture, technology, and entrepreneurship, Tunisia is becoming a model for inclusive economic development in the digital age.
Whether you’re a traveler, an investor, or a lover of craftsmanship — Tunisian artisans invite the world to discover their work, one handcrafted piece at a time.
